Concept
Fundraiser groups link with a business and
have one week to sell as many orders for Southland Spirit of a Nation calendars
as possible with profit going to their organisation. At the end of the week of
sales there is an awards night with a trophy and $500 for the team judged best
overall , and certificates for a range of awards including Best Sales Team,
Best Customer Service, Best Sales Pitch.
Objective
To provide a fundraiser that is effective for
volunteer community groups, that raises money by selling a desirable product
with good mark-up over a shortened sales period with the assistance of business
and as part of a fun team challenge.
How Much Can We Make?
There is a 100% mark up in the calendar, you
can make $10 per large calendar and $7.50 plus on the smaller calendar. Plus
these calendars can be personalised for businesses who are known to buy 50 or
100 for clients. Last year leading teams sold between 500 – 700 in ONE HOUR,
you have a week.
Deadlines
· Sales start
12:01am on Thurs 31 October and run to 4pm on the Awards night on Wed 6 Nov
· Questionnaire
for awards complete and sent to organisers by 4pm Tues 5 Nov.
· Order sent to
organisers by 4pm 6 Nov
· Cheque or
payment for orders to organisers by 6:30pm on Wed 6 Nov.
· Awards from
7:30pm, Wed 6 Nov.
· Calendars
printed to order by 20 Nov (personalised calendars printed two weeks after
details are sent to printer).
Process
· Sign your
community group or charity up for the awards by contacting Gerry Forde:
sspiritofanation@gmail.com; ring 03 2177617 or 021 516 393
· Appoint a co-ordinator
of your team, and the organising committee will communicate with them including
sending the calendar information the day before sales start.
· Find a business
or businesses to support your group or go it on your own.
· On 30 October,
the day before the Sales Challenge starts you will be sent an email containing
all the information about the calendars (price, recommended retail) and a PDF
of the calendar plus an order form template.
· You will also
receive a questionnaire and your answers will decide the certificate awards for
the night, e.g. Best Sales Team, Best Publicity Stunt etc.
· Sales start
12:01am on Thurs 31 October and run to 4pm on the Awards night on Wed 6 Nov.
· The
questionnaire is to be faxed or emailed to the organisers by 4pm Tues 5 Nov.
· Total sales,
cost of sales and overall profit faxed or emailed to organisers by 4pm Wed 6
Nov.
· Payment for the
calendar orders must be made to the committee at the Awards by 6:30pm on Wed 6
Nov.
· Awards ceremony
is held at 7:30pm, Wed 6 Nov
· All calendar
orders will be sent to Sycamore Print and calendars printed by Wed 20 Nov for
you to collect.
Pre-Sales Activity
· Inform members
of your group about the competition and have them bring in as many supporters
to help sell.
· Meet with your business
supporter and discuss sales techniques and tactics
· Every seller can
make a list of contacts to sell to and it is OK to contact these people prior
to the competition to alert them you will be selling to them – no orders to be
taken however until the start of the competition.
· The Southland
calendars can be personalised, so businesses can put their name, logo and
contact details on the calendar and gift to clients – so select businesses in
your area as key targets as some may buy 50 - 100 personalised calendars.
Sales Pitch to Potential
Buyer
“By purchasing you are receiving a stunning
calendar with sparkling Southland images and key local events. This calendar is
great for the home, for the office and to give to friends and rellies away from
the region who would love a taste of Southland, especially for Christmas. Your
purchase helps Spirit of a Nation promote Southland and supports your volunteer
group to keep providing their service to the community. It’s a win for you, for
those you send it to, for the promotion of Southland and for the community –
better take another 10!”
Awards
Best Overall Sales Team,
$500 and Trophy
Given on the basis of how teams fared over
all the categories below.
Most Profit – value of paid orders minus cost
Most Sales – most number of calendars sold
Highest Sales Profit by Single Person
Most Calendars Sold by a Single Person
Most Number of Calendars Sold in a Single
Sale
Best Customer Relations
Proof of: bright and positive approach to
clients, listening skills, ability to tailor product to customer’s needs, that
the relationship has been strengthened by the sales experience
Best Sales Strategy
Outline your sales plan including: the size
of your team, what meetings you held with the team and with a business sponsor,
how you targeted your customers, what means you used to contact customers and
make sales, how you adjusted your strategy if necessary, any special tactics
Best Team Work
How many in your team, effect of holding a
team meeting, how you used the different strengths of members to effect sales,
how did you support each other, any team approach to sales.
Best Publicity Stunt
What tactic did you use to get attention and
how did it help achieve sales
Best Sales Pitch
In one or two sentences what was the best
sales pitch to customers used by your team.
Most Fun Team
Describe the fun and enjoyment you had from
working as a team in the event
Passionate Southlander
Award
Who put their heart and soul into selling,
what did they do, how much time and how effective.
How do I Sign Up?
Contact Gerry Forde - spiritofanation@gmail.com; ring 03 217 7617 or 021 516 393
